NEWS RELEASE
May 14, 2008
PLEASE CONTACT

Campbell Barnum, Vice President

Tel: +1 502-895-2438

E-mail: campbell.barnum@ddwmson.com

D.D. WILLIAMSON LAUNCHES A DARKER

CLASS ONE CARAMEL COLOR

IN NORTH AMERICA

LOUISVILLE, KENTUCKY, USA -- (May 14, 2008) -- D.D. Williamson, the world leader in caramel color, announces the introduction of Caramel Color 570 to the North American marketplace. The colorant measures 35% higher in color intensity than D.D. Williamson’s best-selling Class One liquid caramel in North America. Caramel Color 570 is the darkest Class One (“Plain”) liquid caramel color in D.D. Williamson’s global portfolio.

DDW transferred the technology for Caramel Color 570 to its Louisville plant from its manufacturing operation in Europe, where the colorant is widely used in alcoholic beverages. According to the World Health Organization, there are four classes of caramel color. Class One (“Plain”) caramel colors are generally not suited for applications that require stability in salt or very low pH. Applications for Caramel Color 570 in North America include flavors, cooked meat/poultry, breakfast cereals, bakery/dessert toppings, and other food applications.

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D.D. Williamson, the world leader in caramel color, offers a broad spectrum of natural colorants. A trusted and recognized provider of color solutions to the food and beverage industry, the company operates nine manufacturing sites on five continents. Visit www.caramel.com for more information or phone 1-800-227-2635 to request a sample.

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