The Bottom Line

Linked with permission from the editor of FOOD INGREDIENTS, HEALTH & NUTRITION, January/ February 2007

"One company successfully achieving this balance is DD Williamson, which has built up its business chiefly through supplying caramel color to the carbonated soft drinks industry. While growth in this market is now levelling off in the US and Europe, bosses haven't thrown out the baby with the bathwater, and are now focusing their attention on Asia, where carbonated soft drinks sales are in the double digits."

All available cash, meanwhile, is being invested in higher margin, faster-growing areas such as natural and organic colors. "We're buying up smaller companies in these areas and exposing them to a global market," says the company. The only dark cloud on the horizon is the growth in biofuels, which is driving up the price of many food crops as they are diverted into fuel production, says the firm (News, p4). "This is a massive issue for us right now, and it's not just about price, it's about long term security of supply."

To read the full story please follow the link below.

http://www.foodingredientsinfo.com/news/fullstory.php/aid/88/The__bottom__line.html