D.D. Williamson Caramel Color becomes available in consumer size

LOUISVILLE, KENTUCKY (April 22, 2002) – When Lynda Garay typed the words “caramel coloring” into the Google™ web search engine, she found something that she – and many home chefs like her – had been ardently seeking for many years.

Garay’s Google™ search brought her to www.caramel.com, the web site of D.D. Williamson, a global food ingredient manufacturer with headquarters in Louisville. Last year the firm launched a consumer-sized jar of Caramel Color, a first in D.D. Williamson’s long history. Its professional browning powder is now available to consumers for their home cooking needs.

“I have looked for caramel coloring in cooking, grocery, and gourmet shops from St. Louis to Philadelphia for three years without success,” Garay informed D.D. Williamson in an e-mail message. “Your Caramel Color product has made my day.”

Garay’s reaction to the consumer launch of Caramel Color is typical of many who have discovered this ingredient to enhance visual appeal, according to Ted Nixon, Chief Executive Officer of D.D. Williamson & Co., Inc.

“Up until now home chefs needed to be an amateur chemist to achieve the rich look that caramel color gives to foods,” said Nixon. “They have mixed several food colorings to produce a brownish hue, or they have added cocoa powder, molasses, or even instant coffee. Of course these methods can alter a dish’s flavor rather noticeably, but adding caramel color does not. And that’s why chefs hail our Caramel Color.”

Nixon describes Caramel Color as a chef’s secret weapon, designed to make the mouth water. In fact, every day more than one billion servings of foods and beverages containing D.D. Williamson caramel color are consumed around the world.

“Caramel Color is very low in calories and salt, instantly soluble in water, and stable at high temperatures. It doesn’t contain the added salt and other preservatives found in the seasoned browning additives sold in stores,” Nixon added.